:: Instructor-led Classes

The Seven Most Important Secrets of Small Business Success

To register, visit the SBDP website.

Course Details

The Seven Most Important Secrets of Small Business Success provides a practical template for the successful creation and operation of a small business. Whether you are a start-up still in the planning stage, or an existing business, these seven essential principles must be followed throughout your business life to achieve maximum success. They have been tried and proven over many years and will help you execute your business plan with passion and precision.


Upon completion of this course, the participant should be able to:

  1. Demonstrate an understanding of the purpose and components of the seven essential principles.
  2. Explain the importance of following proven business concepts.
  3. Understand the importance of utilizing each of the essential principles in coordinated unison to build a solid business foundation.
  4. Relate each of the essential principles to his/her present or contemplated business plan.

Business Success Skills Certificate Program

This class is eligible for the Business Success Skills Certificate Program. Participants who complete six classes will receive a framed gold seal Business Success Skills Certificate jointly from both The University of Texas at Austin Professional Development Center and City of Austin Small Business Development Program.


Understanding the various core principles that underlie a successful business is necessary for every small business owner to achieve lasting success. This course will enable students to review essential core principles and apply these learned concepts in developing a plan for their own business.

Prior to Class

Email Instructor a short bio of work experience, education, nature and type of existing or planned small business and specific goals for this class.

Type of Course

Short Course – 3 hours

Course Outline

Session One -- 1.5 hours

  • Introductions
  • Overview of Course
  • Goals of the Course
  • The meaning of Entrepreneurship
  • Principle # 1 – Clarity and Vision
  • Principle # 2 – Evaluation of your idea
  • Principle # 3 – Innovation and product valuation
  • Principle # 4 – Market valuation and testing

Break -- 10 minutes

Session Two -- 1.5 hours

  • Principle # 5 – Hire the right people
  • Principle # 6 – Establish strategic partners
  • Principle # 7 – Make the cash flow
  • Create your Action Plan
  • Do you have what it takes?

Course Evaluation



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