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Measuring the Effectiveness of Strategic Communications

Course Details

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How do you know what is working (or not) if you have no means of measuring the effects of your strategic communications? This course focuses on a frequently overlooked aspect of an organization’s overall strategic communications focus, drawing on case studies and research findings, to outline:

  • Why measurement is so critical to effective strategic communications efforts.
  • How to measure what really matters: What are your Key Performance Indicators and how do they relate to your strategic focus.
  • Ways to quantify otherwise nebulous terms like “effectiveness,” “credibility,” and “interest.”
  • The pros and cons of quantitative and anecdotal data: when to choose a particular approach and how.

Who Should Attend

  • Marketing managers
  • Account managers
  • Marketing research professionals
  • Advertising professionals
  • Public relations practitioners
  • Business owners and entrepreneurs
  • Directors
  • Executive level managers
  • Mid level to senior level managers
  • Project managers

Continuing Education and Recertification Hours

  • .65 CEUs
  • 7.0 PDUs
  • After completing the course please contact the Program Coordinator for the PMI® Course Activity Number

As a PMI Registered Education Provider, The University of Texas at Austin, Professional Development Center has been approved by PMI to issue professional development units (PDUs) for our courses (Provider # 1616).

The PMI logo is a registered mark of the Project Management Institute, Inc. PMI and PMBOK are registered marks of the Project Management Institute, Inc.

Instructor(s)

Coordinator(s)

Questions about this course?

    512-471-9971
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