:: Instructor-led Classes

High-Impact Marketing: Ten Low-Cost Strategies for Big Sales Returns

To register, visit the SBDP website.

Course Details

High-Impact Marketing: 10 Low-Cost Strategies for Big Sales Returns provides practical, step-by-step instruction in how to use low-budget marketing to get your message out to your customers on a regular basis, and watch sales revenue grow. Because your customers need to hear your message at least seven times to influence their buying decisions, low-cost marketing helps to “stretch” your marketing dollars and repeat your core message often enough to make an impact.


Upon completion of this course, the participant should be able to:

  1. Demonstrate an understanding of the purpose, guidelines and components of a High-Impact marketing plan.
  2. Explain the low-budget marketing concept.
  3. Follow the guidelines for preparing a High-Impact marketing plan.
  4. Understand the importance of making every marketing dollar produce a good return in sales.
  5. Understand how to research and define target markets and niches.
  6. Relate each of the presented elements of a High-Impact marketing plan to his/her present or contemplated business.

Business Success Skills Certificate Program

This class is eligible for the Business Success Skills Certificate Program. Participants who complete six classes will receive a framed gold seal Business Success Skills Certificate jointly from both The University of Texas at Austin Professional Development Center and City of Austin Small Business Development Program.


Understanding the various components that comprise a low-cost, High-Impact marketing plan is necessary for every small business owner to maximize limited marketing budgets. This course will enable students to review all components of a High-Impact marketing plan and apply these learned concepts in developing a plan for their own business.

Prior to Class

Email Instructor a short bio of work experience, education, nature and type of existing or planned small business and specific goals for this class.

Type of Course

Short Course – 3 hours

Course Outline

Session One -- 1.5 hours

  • Introductions
  • Overview of Course
  • Goals of Course
  • Market Segmentation
  • Strategy # 1 – Tune-up your business
  • Strategy # 2 – Find the right target
  • Strategy # 3 – Pick a partner
  • Strategy # 4 – Build your referral business
  • Strategy # 5 – Make yourself newsworthy

Break -- 10 minutes

Session Two -- 1.5 hours

  • Strategy # 6 – Reach out via e-mail
  • Strategy # 7 – Leverage the Internet
  • Strategy # 8 – Become an expert
  • Strategy # 9 – Use your vehicle
  • Strategy # 10 – Give out freebies

"50 Guerilla Marketing Tactics"

Course Evaluation



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