:: Instructor-led Classes

Intro to eCommerce: Business

Course Details

In this course you will be working as a member of the newly formed eCommerce Initiative Team at Blackwell, an electronics retailer. Blackwell's CEO is confident that he can increase profits substantially by selling their products online. However, not all the members of Blackwell's Board of Directors share his vision. Blackwell is quite successful as a regional bricks and mortar retailer, and a few board members, including some older family members, are not sure they want to take on the risk of an eBusiness. The board needs to see the business case for the online business before they will give the go-ahead on the investment required. Your job in this course is to develop the business case for Blackwell's proposed eBusiness. You will start this course by conducting an analysis of the commonalities and differences between the retailer's existing business and its proposed eBusiness and identifying what the business will need to do to launch and run its eCommerce site. Next, you will work in a team to develop the projected Profit and Loss Statement for the eBusiness, as well as developing the initial marketing strategy and infrastructure recommendations. Then you will recommend ePayment methods and a merchant account processing vendor before finally creating a presentation for the board and delivering it to the CEO.

Return to the Learn By Doing page.

Are the skills practiced in this course applicable to work other than eCommerce for an electronics store?

Yes! Skills practiced in this course can be applied to a variety of businesses planning to, or already selling goods and services online. Specific skills practiced in the course:
  • Differentiating between traditional business and eCommerce environments
  • Analyzing the elements of electronic market analysis
  • Defining eBusiness focus
  • Projecting revenue for an eBusiness
  • Estimating eBusiness costs, including costs of development, services, and reaching the market
  • Analyzing the differences between various ePayment methods
  • Evaluating and matching ePayment processing vendors to business needs
  • Evaluating and matching Merchant Account Processing vendors to business needs
  • Constructing cost/benefit analysis of technical infrastructure sourcing options
  • Producing a quantitative business model
  • Developing projected profit and loss statement
  • Incorporating revenue risks into business model
  • Developing mix of marketing methods, including attracting customers through organic search, paid search placement, and eMail campaigns
  • Evaluating costs and benefits of different technical sourcing models
  • Summarizing business model for an executive audience
  • Presenting a business case to an executive audience


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