:: Instructor-led Classes

Customer-Driven Innovation

Course Details

Our customers are one of our most powerful allies for new ideas. Customers can help us identify the problems we need to focus on solving and lead to new insights on how to better deliver our products and services. They are an untapped, bountiful resource to help us improve.

In this course we use creative strategies to explore customer-driven innovations. You will learn the Design Thinking process used by industry leaders to develop and deliver new, customer-centric ideas. We explore ways to engage customers and solicit rich, actionable feedback to improve service. You will learn how to manage risk while developing new ideas. You will be able to use these practical strategies on day one and bring the concepts back to your organization to make an immediate impact.

Please Note: This course was formerly known as Creativity, Innovation and Customer Service

Who Should Attend

  • Anyone looking for new techniques to improve service and increase their capacity to innovate
  • Managers, supervisors, team leaders and team members
  • Innovators, entrepreneurs and project managers

Continuing Education and Recertification Hours

As a PMI Registered Education Provider, The University of Texas at Austin, Professional Development Center has been approved by PMI to issue professional development units (PDUs) for our courses (Provider # 1616).

The PMI logo is a registered mark of the Project Management Institute, Inc. PMI and PMBOK are registered marks of the Project Management Institute, Inc.


  • Learn the Design Thinking process for generating customer-focused, innovative solutions
  • Learn to draw new insights by interacting differently with your customers
  • Learn to see from the customer perspective and draw inspiration for new ideas
  • Practice tools and techniques to identify problems and ways to solve them
  • Learn to think creatively about improving your customer's experience and add value and meaning
  • Practice learning by doing and reducing the risk in implementing new ideas
  • Grow your own capacity to innovate



Questions about this course?

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