:: Instructor-led Classes

Crisis Communication: The Five Dimensions

Course Details

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Crisis is a common experience of doing business, especially today. Even if your business isn't at risk of an airline crash, an oil spill, or a huge product recall, the increase in digital communications and social media may make you vulnerable to hack attacks, former employee maliciousness, unfounded rumors, and costly public criticism.

In this course you will be exposed to a variety of classic, as well as lesser known, crisis case studies in order to discover:

  • The human and business costs of ignoring this issue.
  • The three phases of crisis management.
  • What you can prepare in advance of the unexpected.
  • Effective ways to manage a variety of crisis scenarios.
  • The five dimensions your crisis communications plan should cover.

Who Should Attend

  • Marketing managers
  • Account managers
  • Marketing research professionals
  • Advertising professionals
  • Public relations practitioners
  • Business owners and entrepreneurs
  • Directors
  • Executive level managers
  • Mid level to senior level managers
  • Project managers

Continuing Education and Recertification Hours

  • .65 CEUs
  • 7.0 PDUs
  • After completing the course please contact the Program Coordinator for the PMIĀ® Course Activity Number
  • As a PMI Registered Education Provider, The University of Texas at Austin, Professional Development Center has been approved by PMI to issue professional development units (PDUs) for our courses (Provider # 1616).

    The PMI logo is a registered mark of the Project Management Institute, Inc. PMI and PMBOK are registered marks of the Project Management Institute, Inc.



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