:: Chris Aarons

Chris Aarons is a seasoned marketing professional who is breaking ground at the intersection where demand generation and social media meet. He has facilitated many group programs for clients, spoken at industry group events and is currently a teacher and serves as a guest lecturer on social media, word-of-mouth and content Marketing at the University of Texas at Austin.

An innovator with more than seventeen years experience, he has created and implemented powerhouse programs in a variety of professional settings. From international PR agencies to Fortune 500 companies, Aarons is the quintessential "go-to" guy in strategic marketing that requires the highest level of creativity and knowledge. In 2006, he launched a successful social media program at AMD, which quickly defined best practices in the world of blogging and influencer relations.

In 2007, Aarons founded Ivy Worldwide (formerly BuzzCorps, Inc.), a hands-on, word-of-mouth, social media and influencer marketing consultancy. The launch of this new endeavor was met in the blogging community with deep anticipation and praise from bloggers and clients alike.

In 2009, Ivy Worldwide received top honors from the Word of Mouth Marketing Association (WOMMA) for their “31 Days of the Dragon” campaign. The WOMMY recognizes excellence in word-of-mouth marketing and the creators responsible for such success stories. Since then, it has been become one of the most recognized and copied social media campaigns ever.

Most recently, Chris won Summit International’s Emerging Media Award for Best Low Cost Social Marketing Program, HP’s Circle Award for Worldwide Marketing Excellence and they were named as a finalist for both ad:tech’s Limelight Award for Best Social Media Marketing & WOM campaign as well as Promo Magazine’s Pro Award for Best Campaign on a Budget, among others.

With his in-depth knowledge of online communities and influencers, Aarons has successfully tackled challenges for industry-leading companies including AMD, AT&T, Dell, Dolby Laboratories, HP, LG, Microsoft, Oxfam, Philips Electronics, ProFlowers and Vonage among others big and small. He earned his bachelor's degree from the University of Nevada-Reno and later earned an MBA from Pepperdine University in Malibu, CA.

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