:: Instructor-led Classes

Establishing Your Strategic Communications Toolbox

Course Details

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This one-day class is designed for anyone whether senior managers or project managers who recognize the importance of crafting strategic communications so that the messages you create help to achieve the bigger picture goals of your organization, department or team. Writing with a specific purpose in mind so that your communications always hit the mark requires an understanding of the seven key components of a successful strategic communications model. Attend this class in order to ensure that your communications are as powerful as possible – by speaking to the right audience, with the right message, in the right way.


"Strategic communications is not a trendy, flavor of the day, academic concept that will pass with time. Strategic communications has been an emerging evolution stemming from today’s intrinsically linked and connected society. Increasingly, business and government leaders are making communications the basis of their development plans rather than an afterthought. And, as a communications professional, you have to be prepared and be a part of this shift or, get left behind.

I found Dr. Liz Alexander's Establishing Your Strategic Communications Toolbox course offered by the University of Texas at Austin's Professional Development Center to be a unique, highly targeted course that gave me the specific tools I needed to build a strategic communications model which I can use to help clients achieve their desired results and enhance their own strategic positioning.

I had looked at many masters programs in communications, but felt that most offered modules that would be irrelevant, or, covered information that I already had from years of experience, which would, ultimately, be a waste of my valuable time and money. This Strategic Communications course was exactly what I was looking for – focused, concise instruction on how to move communications forward in today’s highly connected world. I thoroughly enjoyed the first module of this course and have enrolled for the entire program. Dr. Alexander is an exceptional instructor and is viewed as a visionary educator in this emerging field."

Corie Pryce, CMP Communications, Houston, Texas

Who Should Attend

  • Marketing managers
  • Executive level managers
  • Mid level managers
  • Project managers
  • Senior managers

Continuing Education and Recertification Hours

  • .65 CEUs
  • 7.0 PDUs
  • After completing the course please contact the Program Coordinator for the PMI® Course Activity Number

As a PMI Registered Education Provider, The University of Texas at Austin, Professional Development Center has been approved by PMI to issue professional development units (PDUs) for our courses (Provider # 1616).

The PMI logo is a registered mark of the Project Management Institute, Inc. PMI and PMBOK are registered marks of the Project Management Institute, Inc.


In this highly interactive course, you will discover and experience:

  • Why tactical approaches don’t work in serving the broader goals of the business or organization.
  • What a successful communications strategy model looks like.
  • The key elements for each of the seven key components of the strategic communications model.
  • How various corporate and nonprofit organizations have leveraged these components to craft effective messages and business outcomes.
  • Issues including measuring the success of your strategy; uses of established tactical channels and social media, etc.


Questions about this course?

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